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“V Sibiri — Est!” Festival & Forum

“V Sibiri — Est!” Festival & Forum

Your recipe could become part of the Siberian Recipe Book, a unique collection created by visitors to one of Siberia’s largest culinary tourism events — the “V Sibiri — Est!” Festival & Forum.
From July 10–12, 2026, Novosibirsk’s Mikhailovskaya Embankment will welcome guests and participants from across Russia and eight other countries. The festival will feature dozens of venues, competitions, and activities, ranging from business conferences to spectacular culinary shows.
The festival brings together HoReCa professionals, entrepreneurs, chefs, investors, and everyone passionate about food, innovation, and engaging experiences. A major culinary celebration for everyone!

WHAT TO EXPECT AT THE FESTIVAL

- 5th All-Siberian Congress of Chefs and Restaurateurs, including a stage of the Chef A La Russ competition.
- Business Program — free admission to sessions covering marketing, automation, franchising, management, and customer service. Discover real-world business cases, practical solutions, and valuable networking opportunities with industry professionals.
- Live Cooking Shows, Masterclasses, and a Chef’s Market.
- Open Competitions and Professional Industry Awards.
- Franchise Exhibition.
- Restaurant Avenue — a showcase of restaurants and culinary experiences.

FOR INDUSTRY PROFESSIONALS AND BUSINESSES

Join the festival as a speaker, expert, partner, or participant, whether you represent a restaurant, culinary brand, or work as a professional chef.
Explore the available opportunities:
- Chefs’ Congress Registration: https://horecasiberia.ru/chef
- Business Program: https://horecasiberia.ru/delpr
- Restaurant Avenue Participation: Government support covering up to 90% of participation costs. https://horecasiberia.ru/torgov
- Franchise Exhibition & Partnership Opportunities: Contact the event coordinator at +7 923 736 19 88.

FOR FESTIVAL ORGANIZERS

For the first time, the event will feature a dedicated area for other festivals, welcoming both culinary and cultural events.
This new platform offers festival organizers an opportunity to showcase their projects, connect with partners, and reach new audiences.

FOR VISITORS AND PARTICIPANTS

- Team Cooking Tournament — teams of 10 participants will compete under the guidance of an assigned professional chef mentor, with a hands-on masterclass included.
- A Record-Breaking Culinary Experience — preparation of 500 liters of traditional nettle soup with pike-perch, led by renowned restaurant critic Oleg Nazarov, who has been involved in setting 12 culinary records recognized by Guinness World Records and Russian record organizations.
- The Siberian Recipe Book — contribute your favorite recipe to a special collection celebrating Siberian culinary traditions.
Submit your recipes by July 9 to Kt2220650@yandex.ru, or visit the dedicated Recipe Book area at the festival from July 10–12.
Choose how you would like to participate and become part of this exciting culinary celebration!
Official Website: https://horecasiberia.ru

OFFICIAL FESTIVAL PRESENTATION — JUNE 18, 2026

On June 18, the official festival presentation will take place in the Grand Hall of the Government of the Novosibirsk Region.
This event will provide an opportunity to attract even more visitors and tourists to the region, showcasing the beauty, culture, and authentic flavors of Siberia to Russia and the world.
Date: June 18, 2026
Time: 3:00 PM – 5:30 PM
Location: Grand Hall, Government of the Novosibirsk Region, 18 Krasny Prospekt, Novosibirsk, Russia.
19.10.2026